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10 benefits of launching a loyalty program
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Drive advocacy and acquisition
Let your best customers do the talking for you.
Influence desired behaviors
Turn profitable actions into habits.
Combat rising marketing and customer acquisition costs.
Customer acquisition costs have risen 60 – 70% in the past six years.
Emotional loyalty is the key driver of word-of-mouth and referrals.
Recognize and reward profitable behaviors with loyalty.
Most brand-to-customer relationships are purely transactional, missing opportunities to:
Turn desired behaviors into habits with an attractive value exchange.
