Functionality : Integrations
Overview
Build personal and profitable customer relationships that drive growth.
Challenges
80% of B2B buying decisions are based on experience, only 20% on price and product.
- Lack customer data and relationship
- Buyers want a seamless experience across channels
- Most B2B tech stacks are outdated and disjointed
Expected outcomes
Build meaningful customer relationships that create lasting bonds.
- 59% of loyalty members actively make repeat purchases
- B2B loyalty members spend 13% more than non-participants
- B2B customer retention is 27% higher among companies with a loyalty program
Capabilities to use
Progressive profiling Advanced segmentation Integrations Incentive engine GamificationOverview
Your business is complex. Your tech stack is extensive. Rely on a skilled team that’s built 100s of integrations and implemented more than 200 loyalty programs.
Challenges
Many loyalty platforms are limited in their ability to support all levels of your enterprise.
- Can’t leverage loyalty across enterprise
- Leaving money on the table
- Technology limitations impacting growth
Expected outcomes
Seize every opportunity by rewarding B2C, B2B or a combination no matter where they engage.
- Serve and engage all customers
- Easily manage various programs
- Accelerate growth
Overview
Easily support multiple languages, currencies, countries, brands. Use Annex Cloud’s templates to take your global vision and make it local.
Challenges
Consumers expect personalized experiences— including language, currency and time zone.
- Unable to customize programs across regions
- Limited market expansion capability
- Unable to localize programs
Expected outcomes
The ability to customize programs with local details enables your brand to expand and grow.
- Easily replicate and customize across regions, brands, languages and currencies
- Expand into new markets
- Seamlessly support global programs
Overview
Enjoy the flexibility to create a single loyalty program or a program for each brand. Easily view and manage programs and data enterprise-wide or by brand.
Challenges
Creating and managing loyalty programs across brands is time-consuming and complex.
- Starting from scratch for each brand
- Can’t analyze data and programs holistically and by brand
- No economies of scale
Expected outcomes
Multi-templating makes it quick and easy to create programs across brands.
- Easily replicate and customize across brands
- Simplify program management
- View and leverage data enterprise-wide or by brand
Overview
Imagine universal gift cards, coupons, vouchers and other offers. Annex Cloud’s Incentive Engine gives you a solution that connects ecommerce and POS for a seamless customer experience.
Challenges
Brands struggle to allow members to redeem rewards anywhere they shop.
- Lack of integrations
- Limited redemption options
- Delivering a consistent, omnichannel experience
Expected outcomes
Deliver an exciting range of rewards your customers can easily redeem anywhere they shop.
- Simplify promo management and distribution
- Reward customers with gift cards, products, credits and more
- Let customers redeem partial or full rewards anywhere
Overview
Consumers have had seismic shifts in their needs and behaviors, yet most industries are built for mass marketing. Use loyalty to serve up personalized experiences at every touchpoint. Execute relevant communications, promotions, rewards and offers.
Challenges
Consumers don’t just expect personalization, they demand it.
- Major gap in ability and expectations
- Difficult to execute
- Siloed data
Expected outcomes
Companies that grow faster drive 40% more revenue from personalization (McKinsey & Company).
- Improve customer experience
- Increase revenue
- Improve marketing efficiency