Functionality : Incentive engine
Overview
Build personal and profitable customer relationships that drive growth.
Challenges
80% of B2B buying decisions are based on experience, only 20% on price and product.
- Lack customer data and relationship
- Buyers want a seamless experience across channels
- Most B2B tech stacks are outdated and disjointed
Expected outcomes
Build meaningful customer relationships that create lasting bonds.
- 59% of loyalty members actively make repeat purchases
- B2B loyalty members spend 13% more than non-participants
- B2B customer retention is 27% higher among companies with a loyalty program
Capabilities to use
Progressive profiling Advanced segmentation Integrations Incentive engine GamificationOverview
Recognize and reward profitable behaviors with loyalty.
Challenges
Most brand-to-customer relationships are purely transactional, missing opportunities to:
- Reward other profitable behaviors
- Collect more in-depth data and insights
- Cross-sell, upsell and drive advocacy
Expected outcomes
Turn desired behaviors into habits with an attractive value exchange.
- Gamification can increase sales performance by up to 60%
- Combining less frequent behaviors with frequent increases the likelihood by 50%
- Incentivize referrals, completing profiles and surveys, and more
Overview
Imagine universal gift cards, coupons, vouchers and other offers. Annex Cloud’s Incentive Engine gives you a solution that connects ecommerce and POS for a seamless customer experience.
Challenges
Brands struggle to allow members to redeem rewards anywhere they shop.
- Lack of integrations
- Limited redemption options
- Delivering a consistent, omnichannel experience
Expected outcomes
Deliver an exciting range of rewards your customers can easily redeem anywhere they shop.
- Simplify promo management and distribution
- Reward customers with gift cards, products, credits and more
- Let customers redeem partial or full rewards anywhere