Overview
Consumers have had seismic shifts in their needs and behaviors, yet most industries are built for mass marketing. Use loyalty to serve up personalized experiences at every touchpoint. Execute relevant communications, promotions, rewards and offers.
Challenges
Consumers don’t just expect personalization, they demand it.
- Major gap in ability and expectations
- Difficult to execute
- Siloed data
Expected outcomes
Companies that grow faster drive 40% more revenue from personalization (McKinsey & Company).
- Improve customer experience
- Increase revenue
- Improve marketing efficiency