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9 Loyalty KPIs to Drive Growth
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Of members refer
50
%
Half of your loyalty members will refer others to you.
More likely to refer
4
X
Loyalty members are 4X more likely to refer others.
Higher CLV
25
%
Referred customers have a 25% higher CLV.
Gain new customers with low cost and high CLV
Drive members to recommend your brand
Incentivize members
- Your members are your best customers, and they only need a little nudge to tell others about your brand, especially when you make it easy and rewarding
- Market rewards to members for referring friends and family to join your program and make purchases
- Create and test campaigns to optimize the right reward at the right touchpoint
- Reward both referring members and new customers
- Rewards can be points, badges, discounts, credits, products or third-party rewards
- Members can view their referral progress in their loyalty dashboard
Make sharing easy—anywhere
- Promote referrals across your website—on banners, product pages, post-purchase pages and popups
- Our extensive integrations connect your referral tactics to your tech stack, including POS and ESP systems
- Your loyalty program dashboard and referral campaigns offer multiple channels for sharing—including social media, email and more
- Customize the entire referral process to fit your brand
Create an advocacy network
- New customers enroll and buy
- Referred customers receive custom communications with one or two click access to your brand
- Drive purchases for target products, categories or sales channels
- Codes and coupons are redeemable online or in-store
- Create a network of referrals by welcoming new customers and incentivizing their referrals
Seize opportunities and track ROI
- You set the rules for all aspects of the program
- Multiple fraud protection methods and practices foil humans and robots from gaming the system
- Track your referral program’s contribution to your bottom line with comprehensive revenue and ROI reporting—including referral channels and orders, conversion rates and direct revenue
- Your growing member database offers opportunities for innovative campaigns to referring and referred members—for example, target new members yet to redeem a coupon
