February 17, 2025 – Annex Cloud, fresh off its most successful year yet, is proud to announce the launch of its newest tool: the Customer Journey Builder. Designed to help brands move forward faster, the Customer Journey Builder rapidly deploys and scales personalized loyalty experiences that drive customer engagement.
With this tool, Annex Cloud continues its commitment to supporting the future of loyalty through hyper-personalization, gamification, and innovative engagement strategies—whether brands embrace points-based systems or prefer experiential and non-transactional approaches.
“Loyalty is no longer just about points—it’s about creating experiences that resonate with customers at every stage of their journey,” said Erin Raese, Chief Growth Officer at Annex Cloud. “The Customer Journey Builder makes it easier than ever for brands to deliver personalized experiences at scale, repeatedly and proactively.”
The Customer Journey Builder empowers loyalty managers to create dynamic workflows that guide customers through personalized actions to earn rewards, recognition or access unique experiences. Marketers just drag and drop to set up automated customer journeys that adapt in real-time to customer behaviors and preferences. By eliminating manual processes like entering new customer segments or defining action groups, the tool streamlines loyalty management and enables brands to focus on creating meaningful, non-transactional engagement, personalized at scale.
Alex Tavera, Head of Strategy at Annex Cloud says; “As someone who has run loyalty programs, I am floored by the power of Journey Builder. Now it’ll be easier than ever to craft multi-pronged loyalty journeys that work harder for the marketer and help forecast the value of the campaign across multiple segments.”
Key features of The Customer Journey Builder include:
- Hyper-Personalization: Tailor every interaction based on customer behaviors, preferences, and real-time data insights.
- Seamless Automation: Automate sequential actions, from completing tasks to unlocking rewards or exclusive experiences.
- Non-Transactional Engagement: Move beyond traditional earn-and-burn logic by incorporating experiential activities into loyalty strategies.
- Customer-Centric Design: Build workflows that contribute to a single view of the customer, enabling more targeted and effective interactions.
For brands looking to differentiate and move forward faster in an increasingly competitive market, The Customer Journey Builder offers a powerful solution to elevate loyalty programs and create truly personalized experiences, quickly and effectively at scale.
Annex Cloud empowers global enterprises to move forward faster and become beloved brands through its cutting-edge Loyalty Experience Platform™. Combining advanced technology with expert-led strategy, Annex Cloud’s enterprise-grade SaaS solution enables brands to deliver personalized omnichannel experiences at scale. With over 125 integrations, AI-powered insights, and a highly configurable platform, Annex Cloud equips marketers to rapidly deploy and adapt loyalty campaigns with just a few keystrokes. For more than 15 years, Annex Cloud has been at the forefront of loyalty innovation, helping brands create meaningful connections with customers throughout their journey. Learn more at www.annexcloud.com.
For more information, press only:
Peyton Raleigh, praleigh@annexcloud.com