New leadership sets customer-centric focus fueling further growth.
Mclean, VA USA 12/6/2024— Annex Cloud, the leading Saas technology in customer loyalty management for global enterprises announced leadership changes which bolster its commitment to the success of its customers. The following changes have been made: Mark Woodward is moving from CEO to chairman, Steve Scribner (CFO) will be appointed as interim CEO, Erin Raese has been named Chief Growth & Strategy Officer and Maciek Gorzkowski has been named Chief Customer Officer. Supporting this leadership team is a cross functional management team, with over 50 years of loyalty experience, covering the complete customer journey.
“We see an opportunity to double down on loyalty through the lens of our customers and the market. This change allows us to put the focus and emphasis, where it belongs – on our customers and partners, our people and our product. The team is excited to be leading Annex Cloud and our customers to new heights,” states Scribner.
Looking forward, Gorzkowski, shares, “Too many organizations today run transactional loyalty programs that only contribute to the already rampant discounting and race to the bottom. Loyalty programs designed to engage customers through a relevant two-way dialog change this dynamic; creating growth and new revenue streams for organizations. Annex Cloud is making changes across our organization to allow us to better support our clients and their growth.”
Furthermore, “It’s an exciting time for loyalty and for Annex Cloud. We are witnessing a new era in loyalty strategy, where organizations are prioritizing customer engagement to build genuine emotional connections. The changes we’re making at Annex Cloud will allow us to more specifically focus on ensuring our clients have the most effective strategies, support and technology to deliver the experiences their customers deserve,” shares Raese.
The Annex Cloud team will be available at the NRF Big Show, January 12-14 in New York City. Find Annex Cloud in the SAP Village.
About Annex Cloud
For 15 years, Annex Cloud has been the worldwide leader in Saas technology that transforms customer loyalty experiences for global enterprises. Powered by the comprehensive, agile, and scalable Loyalty Experience Platform™ solution suite, Annex Cloud customers can capture and act on zero- and first-party data to seamlessly engage, recognize, reward, and add value across the entire customer journey—from awareness to purchase to retention, loyalty and advocacy. More than 125 integrations with market-leading technologies enable consistent, personalized, omnichannel experiences. The platform is SaaS-based and highly configurable, eliminating the need for costly, time-consuming development. To learn more about Annex Cloud, visit www.annexcloud.com.
For more information, press only:
Peyton Raleigh, praleigh@annexcloud.com