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9 Loyalty KPIs to Drive Growth
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Mix and match program types and features to fit your needs and strategy
Bring your loyalty vision alive with our highly configurable platform
Transactional loyalty
- Leverage Buy–Earn–Redeem fundamentals with points and tiers at the heart
- Control earning and redemption value for both members and brands using points, with use cases across the entire lifecycle
- Hide points to focus on value while keeping the functional benefits
- Segment members into tiers based on milestones (actions or a series of actions) in their journey
- Each tier can have different rewards
- Explicitly display tiers to encourage member action, or hide to trigger surprise and delight moments
Behavioral loyalty
- Incentivize member action between transactions at any touchpoint regardless of channel
- Encourage engagement with content, training, events, store and ecommerce visits—any action that matters to the relationship
- Incentivize and reward social media engagement
Emotional loyalty
- Loyal members want more than a transactional relationship and will buy for reasons beyond discounts
- Personalization and recognition are strong motivators
- Leverage gamification to add a level of entertainment and competitive spirit for your members’ experience
- Social responsibility also plays a big part in consumer decision-making and your program can demonstrate your commitments while also allowing members to redeem rewards for charitable causes
Paid/Subscription loyalty
- Leverage this growing tactic as either your main strategy or just a special segment or tier
- Create a value exchange that’s so compelling your members will pay to join:
- VIP recognition
- Dedicated customer service
- Product and sample boxes
- Exclusive content and contests
- Early access and exclusive products
- In-person and online events
- Automatic reordering and rewards
Coalition loyalty
- Include two or more participating brands with a designated currency and exchange
- Coalition partners benefit from the expansion of value to members of all programs and the clear responsibility for costs
- Points are well suited for coalitions as there can be specific values for actions under each brand
Enrollment establishes consent
- By joining, your loyalty program members consent to the use of their data
- There’s a level of trust that their program data will benefit them and not be shared outside of the organization
A proven success process
- Program discovery is the cornerstone of Annex Cloud’s implementation and success process
- We align your goals and objectives with your customer journey to turn that into a lifetime of loyalty
