What are Loyalty Tiers?
A program structure offering members increasing benefits and rewards as they progress through various levels based on predetermined criteria (e.g., spending amounts, engagement level). This motivates continued participation and reinforces the value proposition for more dedicated members.
Example: A program might have three tiers: Bronze, Silver, and Gold. Members move to higher tiers with increased spending or activity, unlocking benefits like free shipping, exclusive discounts, personalized offers, and early access to new products. This tiered system incentivizes progression and rewards valuable customers with enhanced recognition and privileges.