USE CASES

Built for complex enterprises

Easily create unique loyalty experiences by region and brand using a convenient template. Include similar elements, then customize as needed for relevancy.

Explore capabilities

Increase basket size

Incent loyalty members to spend more per transaction.

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Increase customer retention

Recognize and reward your high-value customers.

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Increase frequency

Give loyalty members reasons to come back more often.

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Increase CLTV

Improve your customers' total value over their entire relationship.

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Support merchandising

Improve availability, promotions and revenue based on preferences and behavior.

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Personalize customer journey

Serve up relevant promotions, rewards and offers across every touchpoint.

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Overview

Loyalty allows you to collect basket details, act on them and suggest additional items, incentivizing members to take additional actions.

Challenges

Consumers are scrutinizing where and how much they spend.

Inflation
Rising acquisition costs
Shrinking margins

Expected outcomes

Loyalty members spend up to 60% more per transaction.

More relevant promotions
Higher spend per order
Increased CLTV

Capabilities to use

Progressive profiling Advanced segmentation Rewards

Overview

Increase customer retention by protecting and focusing on the customers that deliver the lion’s share of your revenue.

Challenges

B2C companies lose 60% of their customers annually.

Without a loyalty program, only 20% of first-time customers will make a second purchase
It’s 16X more expensive to bring a new customer up to the same level of an existing loyal customer

Expected outcomes

Proactively retain high-value members and re-engage inactive members.

Increasing customer retention by 5% can increase profits up to 75%
Existing customers buy 90% more frequently, spend 60% more per transaction and bring in 23% more total revenue

Capabilities to use

Progressive profiling Advanced segmentation Rewards Gamification

Overview

Collect profile information to learn what motivates your customer, then use loyalty to personalize experiences that’ll drive additional purchases. Annex Cloud’s Loyalty Experience Platform™ allows unlimited attributes and many ways to engage customers.

Challenges

Simply offering discounts cuts margins, devalues your brand and creates customer expectations.

High early-stage churn
High acquisition costs
Shrinking margins

Expected outcomes

Knowing your customers helps you keep them coming back. And loyal customers buy 90% more.

Reduced churn
Increased repeat purchase rate
Increased CLTV

Capabilities to use

Progressive profiling Rewards

Overview

Using loyalty and the data collected to personalize customers’ experiences and create emotional bonds will increase their lifetime value. In fact, Forbes reports loyalty is proven to increase CLTV by 30% or more.

Challenges

Most brands have a transactional, discount-based relationship that doesn’t maximize growth.

Low repeat purchase rate
Infrequent purchases
Low average order value

Expected outcomes

Loyalty members spend up to 18% more than non-members each year (Accenture).

Increased purchase frequency
Increased average order value
Build lasting emotional bonds

Capabilities to use

Progressive profiling Rewards

Overview

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Tap the power of your merchandising team, improve promotions and trade dollars, and create media revenue based on customer behaviors.

Challenges

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Tight margins make it critical to stock and promote the right mix of products.

Matching stock levels to preferences
Identifying most profitable opportunities
Meeting customers’ expectations

Expected outcomes

Loyalty data can inform promotions, pricing, new product development—even store layout.

Improved stocking levels
More informed, impactful promotions
Better margins

Capabilities to use

Advanced segmentation Surveys, quizzes, contests Reporting

Overview

Consumers have had seismic shifts in their needs and behaviors, yet most industries are built for mass marketing. Use loyalty to serve up personalized experiences at every touchpoint. Execute relevant communications, promotions, rewards and offers.