Renaming a Loyalty Program

Renaming a loyalty program can be a strategic move to revitalize a struggling program or to align with a brand’s evolving identity. However, it requires careful planning and execution to avoid alienating loyal customers.

Key considerations for a successful re-branding:

• Member Input: Involve customers in the naming process to foster a sense of ownership
• Phased Roll-out: Gradually introduce the new name to minimize confusion and maximize engagement.
• Streamlined Experience: Simplify the program’s structure and benefits to improve user experience.
• Data-Driven Insights: Utilize analytics to identify areas for improvement and tailor the program to customer preferences.
• Clear Communication: Provide transparent information about the changes and the benefits they offer.

By following these best practices, companies can successfully rebrand their loyalty programs and strengthen their customer relationships.

Read Jenn’s article in Forbes, “Tips For Renaming A Loyalty Program, From Ulta, Victoria’s Secret And More.”