Loyalty Programs Level Up in 2024

Loyalty programs are evolving beyond simple discounts and points. In 2024, businesses are getting creative to attract and retain customers. Here are some key trends:

• Experiential Rewards: Companies like NASCAR and Marriott are offering unique experiences, such as trackside access and exclusive concert tickets.
• Partnerships: Walmart and Burger King teamed up to provide discounts and perks for members of both loyalty programs.
• Gamification: Ulta Beauty introduced a word game to engage customers and encourage purchases.
• Community Building: North Face and Lululemon are focusing on community-building activities and exclusive access to fitness and wellness brands.
• Social Responsibility: Domino’s “You Tip, We Tip” promotion highlights a commitment to fair tipping practices and customer appreciation.

By offering a mix of traditional rewards and innovative experiences, these companies are setting new standards for loyalty programs in 2024 and beyond.

Read Jenn’s article in Forbes, “Top 7 Loyalty Perks of 2024, From Walmart, NASCAR and Dominos.”