We’re 100% loyalty

As Chief Growth Officer, Erin Raese leads Annex Cloud’s go-to-market teams and corporate strategy. With more than 25 years of experience in the loyalty industry, Erin brings a wealth of knowledge and passion to her role. She began on the brand side with Hyatt Hotels, followed by years consulting fortune 500 brands on loyalty strategy and program design. She also co-founded the loyalty marketers association—Loyalty 360. Erin has deep passion for driving our customers’ success through loyalty initiatives. She believes that a customer-first, loyalty driven organization is the path to success. Erin has a virtual open door policy—don’t hesitate to reach out to talk loyalty, your program or your plans.

Amy Forshee is the VP of the Project Management Office (PMO) at Annex Cloud and is responsible for designing and developing sustainable best practices, processes, and policies to ensure a high level of value is delivered to our customers. Amy is an experienced operations leader with a demonstrated history of working in the computer software industry including Symantec, Veritas Technologies, SovLabs/CloudBolt Software and Decisiv, Inc. In addition to strong program and project management expertise, she is also skilled in cross-functional disciplines including engineering, product marketing, revenue operations, business process, recruiting and hiring.

Toufiq Tuhin is an experienced product leader with a proven track record of delivering innovative SaaS and loyalty technology solutions. At Annex Cloud, Tuhin has led transformational changes in product strategy and customer enablement, creating scalable solutions that drive success for global enterprise clients. Earlier in his career at Optymyze, Tuhin consulted and built solutions for several Fortune 100 companies across diverse industries, including telecommunications, finance, and insurance. He led the design and deployment of scalable data management systems, developed frameworks for reporting, and introduced solutions that optimized client operations during organizational transitions. Tuhin thrives at the intersection of strategy and technology, leveraging his deep expertise to create meaningful impact for both customers and businesses.

As Head of Customer Success, Jake Madrigal leads the charge in ensuring clients achieve unparalleled success with their loyalty programs. With over a decade of experience in the loyalty space and 12 years at Annex Cloud, Jake brings a deep well of expertise and a proven track record to his role. Jake has personally guided the implementation of well over 100 loyalty programs, equipping him with unmatched insight into best practices, innovative strategies, and effective loyalty tactics. He is passionate about helping customers thrive by crafting engaging experiences that foster strong connections and lasting loyalty. His dedication to delivering value and driving success makes him an invaluable partner in achieving loyalty goals.